By Neal Van Zutphen

I am fascinated by the human mind and our emotions, particularly as they engage money.  This blog is based on my financial planning practice, my current research and attempts to understand them.

Let me share my own bias.  My fundamental belief system is humanistic in nature.  Accordingly, I tend to seek empirical data that embraces the concept of free will or the power of choice.  That is my worldview.  Generally, it serves me well in both my personal life and my professional services. (more…)